Jewelry designer shop in Aix-en-Provence

A Moon necklace, a Brindilles ring, Bahia earrings, Lichen pendant, ... It is not due to chance that soandso roots his universe in nature, between the infinitely large and the infinitely small...

Our jewelry and accessories brand was born in 2007, under the vibrant light of Aix-en-Provence, in south of France. 

Sophie, jeweler by adoption, who created the brand, surrounded by her team, has been patiently shaping noble materials since then: gold, silver, oxidized silver, vermeil ... 

Addicted to natural beauty and associations of metals and stones, she respectfully explores them and willingly allows herself to be surprised by the alchemy they produce.  Asymmetry is thus invited in the process of shaping raw materials. And magic makes sense.

We call it  : “cultivation of the imperfect”. That’s the soandso trademark.

Our creations, for women and men, all stamped with this identity, give pride of place to simplicity and obviousness.

Free from fashion dictates, they are easy to wear and also in tune with the times.  

But simplicity rhymes with demand and authenticity in the confidential and discreet atmosphere dear to our brand. 

All the pieces that we make give pride of place to details and quality of the materials used.

We manufacture with care, conscientiously and by hand, faithful to the know-how of the French craft tradition.

To immortalize a date or a precious occasion (a wedding, a birth, an anniversary), some of our jewels can be personalized by a hand-made engraving.

Precious or semi-precious stones (aquamarine, amethyst, citrine, diamond, emerald, peridot, moonstone, smoky quartz, rhodolite, ruby, sapphire, tourmaline) can be added on request. 

Some models of bracelets, necklaces and long necklaces are adjustable in length, according to your desires. 

Let yourself be inspired, enjoy your visit!

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Unobtrusive spirit of imperfect singularity

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