WHO IS BEHIND SOANDSO ?
Sophie Pignodel, founder and creator of the brand. Independent and discreet, her life path is that of a long-distance traveler, who has multiplied her life experiences.
Steeped in travels in India and Asia, nourished by professional avant-garde creations and trained in the arts of the table, Sophie embarked one day on the creation of jewelry, as one would enter a religion.
Guided by the audacity and intuition that constitute her, her skills as her baggage, she sets out on a new adventure and creates soandso in 2007.
Cult of the imperfect
Nature and its elements are for her a true source of inspiration. It is around them that Sophie inscribes the original style of the brand. As the seasons go by, the materials are transformed according to the territories, just like the brand's jewelry, which springs from the living, according to her sensitivity.
IMPERFECTION AND GOOD CRAFTSMANSHIP AS A FOUNDATION
Creation is never haphazard! As a perfectionist, Sophie's temperament leads her to the quest for a certain aesthetic balance. No symmetry here... Achieving and cultivating the art of the imperfect requires discipline and patience. True to herself, Sophie takes up the challenge and honors the craft she learns "in situ", by choosing partners and suppliers from among local artisans with unparalleled jewelry-making experience.